Sophia Haynes

Director of Transformation

Sophia headshot

Sophia Haynes

Director of Transformation

About Sophia

Contact me for:  AI, Environmental Sustainability, Inclusion, Diversity & Equity and more about our offering to Brands/Advertisers

From crafting digital campaigns for big brands in her time agency side, to shaping the future of the industry at the IAB, Sophia has a knack for tackling complex and crucial topics like sustainability, DEI, and AI. She’s passionate about making complex ideas accessible and fostering collaboration.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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